There's a rather ironic saying in the southern states of the USA --
Beauty is only skin deep.
Ugly is to the bone.
What you have to recognize when you hear someone say this is that they are presenting a partition they have heard:
Divide this world into beauty and ugly.
That's it. Nothing else.
It's the partition of the advertising world.
And those who say this saying are implicitly rejecting what the advertising world calls beauty.
The beauty used in this world to sell stuff, the beauty that goes on with cosmetics or with personal training or whatever, that's only skin deep.
If that's what beauty is, maybe it's interesting for a little while, but it's not what they want. It's not what we really want.
Maybe I was up too late when I originally posted this to a Facebook group, but I've had plenty of sleep since then. It's still meaningful.
Watch what you buy and what you believe.
True beauty is what the salescrew calls ugly, because they can't make a profit on it.